For many of us, the phrase “Pre-Sale” may conjure up memories of a temporary office space with signage, a rendering of the new gym structure that’s ‘coming soon,’ and an eager salesperson ready sign people up at a special introductory rate. I give that effort one big YAWN!
To effectively pre-market your program in today’s noisy, highly distracted world, you need a multifaceted, creative, consistent and early approach. Whether you’re a start-up, or you’re launching a new program within an existing club, the sky is the limit, in terms of how you can effectively pre-market your program.
Here are 10 proven-to-work Pre-Sale Strategies that have been employed by RealRyder® Indoor Cycling Program Owners at least 90 days prior to launch. With 1-2 bikes in hand, these go-getter business pros not only caught the attention of their local community, they also generated some impressive membership sales before their doors were